Section 2 of 10
Mission & relevance
The doel, the maatschappelijk probleem, and why it's algemeen — not particular — interest.
Right now
Write a short section linking the doel to a concrete maatschappelijk probleem.
A reader should see the public benefit without inference. Avoid abstract mission-speak.
What this step also covers
Three things to land, briefly:
- The doel — what the institution exists to do (echoing the statuten).
- The maatschappelijk probleem it addresses — concrete and recognisable.
- Why it serves algemeen nut, not a particular or private interest — i.e. the beneficiaries are not a closed circle.
Concrete beats elegant. “We support volunteer carers in Utrecht who would otherwise burn out” lands better than “We promote wellbeing in the care sector.”
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