Small, repeated touches beat grand plans.

At Studio Kare, I'm committed to shipping software. Incrementally. At the moment, I'm committing myself to 1 UVI/week. That is one User-Visible Improvement (UVI) a week. (Hat tip to the Beeminder team!)

Fire and motion, for small companies like mine, means two things. You have to have time on your side, and you have to move forward every day. Sooner or later you will win.

— Joel Spolsky, Fire and Motion (joelonsoftware.com, 2002)